The real obstacles of “mass adoption”: part 2

Hi frens,

I often ponder the optimal business or pricing model, whether for a specific product or an entire category. We tend to discuss success stories only after the model has proven effective. Before that, there are only theories or experiments in progress.

We had Taipei International Book Exhibition last month. There’s been an argument that book publishing is declining, with claims that people are no longer purchasing books. In previous years of Book Exhibition, publishers also complained the sales were bad.

This year, the host of Book Exhibition finally came out a new policy: “visitors purchasing tickets will receive vouchers of the equivalent nominal value, redeemable for purchases.”

This turned out to be an effective model for book sales. From the news and my insider information, we knew that sales were pretty great this year!

The book publishing had glorious days when the internet and games weren’t as popular as these days. Now that the book publishing faces challenges, it has to change the staled business model.

It also reminds me of another story by Kara Swisher, “Over Three Decades, Tech Obliterated Media”, where she encouraged the media industry to fight back.

We see vibrant advocates and activists in those industries. Does the web3 industry work as diligently as they do?

Your friend,

Denken